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ATO to Intensify Scrutiny on Tax Affairs of Amazon and eBay Sellers

Posted on June 17, 2026

ATO Targets Online Sellers on Amazon and eBay for Income Compliance

The Australian Taxation Office (ATO) is set to intensify its scrutiny on the e-commerce sector by demanding Amazon and eBay to disclose details of sellers, particularly those surpassing the $12,000 annual sales threshold. This move aims to clamp down on income misreporting and identify hobbyists transitioning into business entities without proper tax compliance. The initiative is part of a broader data-matching program designed to enhance the ATO’s understanding of digital marketplace compliance behaviors and ensure adherence to tax obligations.

Key Highlights:

  • The ATO’s data-matching program will focus on sellers with annual sales exceeding $12,000.
  • Up to 30,000 account holders on Amazon and eBay will be affected, with the ATO gaining access to comprehensive personal and business information.
  • The initiative seeks to uncover unregistered businesses and discrepancies between reported income and actual online sales.
  • Amazon and eBay, leading players in Australia’s $60 billion e-commerce industry, will be compelled to share sellers’ details for the 2023-24 and 2025-26 financial years.
  • The ATO aims to use the acquired data to foster voluntary compliance and may engage in educational or compliance activities based on the findings.

This strategic approach by the ATO underscores the increasing importance of maintaining transparency and compliance in the rapidly growing online retail space.

Crackdown on E-Commerce: ATO to Scrutinize Amazon and eBay Sellers for Tax Compliance

In a significant move to tighten the noose on tax evasion, the Australian Taxation Office (ATO) has announced a new initiative targeting sellers on Amazon and eBay. The crackdown is aimed at identifying individuals and businesses that may be underreporting income or operating without proper registration. This comes amid growing concerns over the accuracy of income reported by sellers on these platforms, which dominate Australia’s booming $60 billion e-commerce sector.

Under the new data-matching program, the ATO will compel Amazon and eBay to divulge details of up to 30,000 account holders. The focus will be on users whose sales exceed $12,000 annually, a threshold that the government believes separates casual sellers from those potentially operating as unregistered businesses. The initiative, detailed in a government gazette notice this week, will allow the ATO access to a wide array of personal and business information, including names, addresses, and detailed sales transactions.

"The data helps us increase our understanding of the behaviours and compliance profiles of individuals and businesses that sell goods or services via online selling platforms," the ATO stated, emphasizing the goal of ensuring that all taxpayers meet their obligations. The move is particularly aimed at those whose online selling activities have transitioned from hobby to business, a change that brings additional tax responsibilities.

Amazon and eBay, the giants of Australia’s e-commerce industry, are at the heart of this initiative. Amazon.com.au alone reported merchandise sales totaling $4.9 billion in 2023, overtaking eBay in the process. The ATO’s decision to target these platforms is a reflection of their significant role in the digital economy and the potential for tax non-compliance within their vast networks of sellers.

The ATO has a history of using data-matching programs to enhance compliance, with similar initiatives dating back to 2008. However, this latest effort is notable for its scale and the depth of data collection involved. Sellers’ personal details, business names, IP addresses, and comprehensive sales records for the 2023-24 and 2025-26 financial years will be scrutinized to uncover discrepancies between reported income and actual online sales.

Meryl Johnston, founder of Bean Ninjas, an e-commerce accounting firm, highlighted the challenges faced by sellers with multiple income streams, noting that honest mistakes can lead to non-compliance. "It’s normally a mistake. It’s not that people are purposely not doing the wrong thing," Johnston explained. She believes that the ATO’s access to data from Amazon and eBay will facilitate more efficient detection of non-compliance compared to traditional retail settings.

The ATO assures that the collected data will be of high quality, thanks to the sophisticated systems employed by Amazon and eBay. While the information will be retained for five years, it is intended to support voluntary compliance through education and engagement strategies rather than initiating automated compliance activities.

This initiative is part of a broader effort by the ATO to ensure tax compliance across various sectors. Following the announcement of a data-matching program for Medicare levy claims last month, the ATO also revealed plans to acquire rental bond information from landlords to tighten compliance around rental income.

As the digital economy continues to grow, the ATO’s focus on e-commerce platforms underscores the importance of adapting tax compliance strategies to the evolving marketplace. Sellers on Amazon and eBay are now under closer scrutiny, a development that signals the ATO’s commitment to ensuring fairness and integrity in the tax system.

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